Redefining Our Brand: The Move to Statebound Style

Let’s rewind to where it all began: cheeky, sarcastic, and oh-so-fun designs for sports parents. At Cheeky Parents, we loved capturing the chaos, the carpool snark, and the unshakable pride of being a sports parent. It was a blast, and your support made it all possible.

But like every great team, we started evolving. Over the past year, something wonderful happened. Our kids (yes, the same ones we were designing for) wanted to join the creative process. From brainstorming ideas for their teams to creating custom gear for their friends, they brought a new energy and perspective. It wasn’t just about parents anymore; it was about the entire sports community—players, fans, coaches, and even those hard-to-shop-for relatives who “just need something sports-themed.”

Then came the requests: team gifts, personalized gear, and custom items that went beyond cheeky. We realized we needed a name and a brand that reflected this growing team spirit. So, with a mix of excitement and a little nostalgia, Cheeky Parents hung up its jersey, and Statebound Style took the field.

Why Statebound Style?

We chose Statebound Style because it’s a name that resonates with anyone who loves sports, from the sidelines to the championship game. It’s about unity, determination, and celebrating the journey—whether you’re a player, a parent, or the loudest fan in the stands. It’s also about style, because, let’s face it, looking good is half the battle (or at least that’s what we tell ourselves when we put on matching team tees).

What’s Next?

We’re still here with the cheeky humor and heartfelt pride that started it all, but now we’re creating gear that speaks to the whole sports-loving crew. Whether it’s a custom hoodie for your star player, a thank-you gift for the coach, or something special for a sports-loving grandma, we’ve got you covered.

Our new name reflects our broader mission: to bring everyone into the fold, make gifting easy, and most importantly, keep the spirit of the game alive.

Thank You for Being Part of the Team

Rebranding is a leap of faith, and we couldn’t have done it without you—our incredible community. Your feedback, requests, and unwavering support have shaped Statebound Style into what it is today. From cheering us on in the early days to joining us on this new adventure, we are so grateful.

So here’s to the next chapter: more designs, more custom creations, and more reasons to celebrate the people and moments that make sports so special. Thank you for being on this journey with us. Let’s gear up and make it the best season yet!

Proudly approved by your #1 fans,
Kristi, Mike, Jameson and Jaxon